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Printing & branding

DTF or embroidery for your company logo?

Embroidery machine stitching a company logo onto black polo shirts

The most common question we get after fabric. The honest answer is that it depends on your logo, your fabric and how the garment will be washed.

We do both in-house, so we have no reason to push you toward one. What follows is what we would tell you standing on the factory floor.

Embroidery: the durable, formal option

Embroidery is thread stitched into the fabric. It cannot crack or peel because there is no film sitting on the surface — the logo is physically part of the garment. On a corporate polo or a formal shirt it also carries a certain weight; embroidery reads as permanent, and people notice.

Its limits are about detail. Fine lines below roughly one millimetre, small text, and photographic gradients do not survive being translated into stitches. If your logo has a tagline in six-point type, embroidery will turn it into a smudge. We would rather redraw the logo or drop the tagline than deliver that.

DTF: the detailed, flexible option

Direct-to-film printing reproduces anything — full colour, gradients, photographs, fine linework — because it is a printed transfer pressed onto the fabric. It also has no real minimum. We print from two metres, so a ten-piece order and a one-off both make sense.

The trade-off is the surface. A DTF print sits on top of the fabric, so it has a slight sheen and a hand-feel, and over years of hot washing it can eventually stiffen or crack. Washed inside out at 30 degrees, a good DTF print outlasts most people's expectations. Boiled daily in an industrial machine, it will not.

How we usually decide

Cost, briefly

Embroidery is priced by stitch count, so a dense logo costs more than a simple one and the price per piece drops as quantity rises. DTF is priced by the area of film used, which makes small runs cheap and very large full-front prints less so. For a typical chest logo on fifty polos the two land close enough that durability, not price, should decide it.

Send us your artwork — vector if you have it, the largest PNG you own if you do not — and we will tell you which method we would use and why. If the file needs redrawing for embroidery, we do that at no charge.

Planning an order and want a second opinion before you commit? Message us on WhatsApp or email knitwearcapital@gmail.com. Our minimum is 10 pieces for uniforms and jerseys, so there is no need to wait until you have a large order.

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